Palo Alto Research Center

PARC is a wholly owned subsidiary of Xerox and an integral part of Xerox’s strategy for long-term research investment. Founded in 1970 as part of Xerox Research, PARC was incorporated in 2002 as an independent center for commercial innovation.

Today, PARC is a center for commercial innovation. PARC works closely with clients to discover, test, and deliver new business opportunities. Global enterprises and early-stage entrepreneurs can gain new insights into customer needs, extend technical capabilities, and acquire valuable new technology assets.

Automation, optimization, and embedded system applications are strong competencies at PARC. These competencies are embodied in a unique discipline, “Embedded Reasoning.” Embedded reasoning is an emerging multidisciplinary field driven by rapid advances in embedded computing power and the desire to control complex engineered systems reliably, efficiently, and safely. It tightly incorporates the strengths of AI reasoning — planning, scheduling, controlling, learning, diagnosing, and predicting — into physical systems. The end goal is to advance embedded system capabilities in solving complex tasks, acting on high-level goals, and adapting to dynamic and uncertain environments.